5280 magazine analysis (target audience research)

The magazine 5280 is a Denver, colorado based magazine. The title’s originated from the “city’s mile-high elevation.” The magazine was created in 1993 to serve as the city’s magazine. They determined their content from surveying residents of Denver about what they would like to see in a magazine based on their city. This was the stem of what the magazine was all about. The surveys showed residents were interested in content from: “the arts to the environment, and from fitness to historical articles on Denver and the West.” From then to now, they expanded their magazine further and created a website for it. Now, the magazine target is worldwide, the website shows views from the united states to Columbia to Germany to Canada to the UK. The magazine still provides content that was once featured decades ago. Dining experiences, outdoor activities, special events, etc. are some of the things still seen in every edition published from the magazine. Making the target audience still the residents on Denver, Colorado; however, it has expended further than the Denver population.